Pro-Keds: Pro-Keds Shoes

Pro-Keds: Pro-Keds Shoes: PRO-Keds began in 1949 as a brand aimed at sports and athletic performance. Based on quality, durability and a solid reputation, PRO-Keds became one of the leading names in athletic footwear. By the late 70's PRO-Keds grew into a full performance line for athletes, making it one of the oldest shoe brands in the world. Many styles attained cult status in the neighborhoods of New York among the streetwise who adopted PRO-Keds shoes as the first real sneakers with style. PRO-Keds became the shoe of choice with b-boys everywhere and earned its place as a true icon of early hip-hop culture. Teaming with Jay Z s Rocawear brand, PRO-Keds is the official producer of Rocawear men s and women s sneakers and is able to write another chapter in its history books. After an absence of nearly 20 years, PRO-Keds shoes are reissuing some classic styles from its archives such as Royal Canvas, the Court King and the historic Royal Master, bringing to life once again the heritage and history of this athletic brand. In 2005 PRO-Keds received new leadership under Damon Dash, CEO of Damon Dash Enterprises. To this day PRO-Keds continues to stay rooted in its heritage with its classic styles while reinvigorating the footwear category with designs that capture today s popular culture trends.